Two decades ago, Salomon quietly unleashed a shoe that would transcend its trailblazing origins and ignite a cultural phenomenon. The ACS PRO wasn’t just a sneaker; it became a symbol of obsession, community, and the relentless pursuit of innovation. But here's where it gets controversial: can a shoe truly embody the spirit of a movement? Salomon seems to think so, and their 20th-anniversary celebration of the ACS PRO is a bold statement about the power of shared passion.
Salomon’s recent campaigns have shifted gears, ditching glossy ads for raw, authentic storytelling rooted in real places and genuine connections. This anniversary continues that trend, focusing on the idea that culture isn’t born overnight—it’s forged through repeated encounters, shared experiences, and the people who keep showing up. Think of it as a tapestry woven from countless threads of obsession, each one representing a dedicated fan, a passionate collector, or a creative visionary.
To capture this essence, Salomon Sportstyle teamed up with London-based photographer TJ Sawyerr. Instead of hiring models, they enlisted Lord Apex and his tight-knit circle of friends, family, and collaborators. The resulting portraits, shot in Shepherd’s Bush hotspots like Eastpoint Studios, Peckings Record Store, and 3D Barbers, feel less like a campaign and more like a love letter to community.
“Community, for me, is about creating a safe space where like-minded people can thrive,” Lord Apex reflects. “It’s about expressing yourself, sharing ideas, planting seeds, and feeding off the energy of those who share your vision.” This philosophy permeated the shoot, transforming it into a reunion rather than a job.
And this is the part most people miss: the ACS PRO itself remains the silent hero of this story. The 20th-anniversary edition pays homage to its experimental roots, drawing inspiration from an unreleased 2005 prototype. Its journey spans performance design, cultural cachet, and collaborations with some of the most influential creatives and communities. It’s a shoe that’s consistently shown up where innovation and culture collide, earning its place as a true icon.
But Salomon didn’t stop at photos. They’ve transformed the anniversary into a global treasure hunt, hiding unique codes in cities like Paris, New York, and Tokyo. These codes unlock the chance to own the coveted ACS PRO 20th Anniversary edition or other exclusive rewards. It’s a clever nod to the dedicated collectors who obsessively track drops and chase rare releases, turning the anniversary into a participatory experience.
The pièce de résistance? The limited-edition Golden Archive ACS Pro. This stunner, priced at £200.00, features a never-before-seen colorway, a transparent chassis, a carbon-textured cage, and a special logo. Each pair comes with a 'sample' tag and a commemorative gold and black shoe bag, emphasizing its one-of-a-kind status. Available globally from December 10th in Rich Old Gold, Silver Cloud, and Black, it’s a must-have for any sneakerhead.
So, here’s the question: does the ACS PRO deserve its legendary status? Is it just a shoe, or is it a symbol of something bigger? Head to the gallery above to see the campaign images and decide for yourself. And let us know in the comments—what does obsession mean to you? Is it a driving force, a creative spark, or something else entirely?
